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Two Steps to Start

:bulletgreen: Create a new account
This is not necessary, per se, but if you have in mind to do more than just one or two sheets of adoptables, it might be a good idea to start a new account. This way you won't spam your watchers' inbox, if they're not interested in adoptables, and you can organize your gallery in a better way.

:bulletgreen: Be a member of Adoptables Groups
dA is a big community and the sheer amount of new deviations every day makes it hard for your art to be seen. Considering that you just made a new account for your adoptables, you have basically no watchers whatsoever so how can you get the exposure you need to sell your characters? The answer is join Adoptables Groups. By doing this you can do two things, the first is submit your adoptables to their gallery and advertise them, the second is observing the trends, what people like to draw and buy more.

Make Adoptables
Adoptables Tutorial

Pricing
It is always hard to decide how to price your own adoptables and there are no guidelines for this. There are, however, two lines of thought on this:

:bulletgreen: Timer Pay
You decide how much you think your *time* is worth. So, if you take half an hour to make an adoptable and you think your time is worth 800pts/$10 an hour, then the adoptable is going to cost 400pts/$5. While this method is more fair to the artist (you), you should also take into account what your current drawing level is. (Remember that the buyer doesn't see the effort, only the result, and better looking characters sell for more.)

:bulletgreen: Mean Pay
Look around, take twenty or thirty adoptables that generally look like yours (drawing style, flats/CG, anthro/animal) and look at how they were priced. Then choose something in the middle. This is a method that follows the general pricing, so it will be easier to sell your characters if you price them like this, but it also disregards any effort you might have put in the making of your adoptable.

The Secrets: Patience and Exposure

:bulletgreen: Exposure
dA is a big community, among the many artists who are looking for a character to adopt there is certainly one that would adopt yours, but you can't expect them to come knocking at your door, begging you to sell them your character. You need to advertise your adoptables, submit them to many Adoptables Groups, maybe add a link in your signature to your Adoptables Account. Why do you think the big companies spend so much money on advertising?

:bulletgreen: Patience
In the end, Adoptables Selling comes down to this and only this. Patience and staying strong on your own rules.
I'm usually sympathetic when people want to buy my adoptables and tell me that they can't afford them because their adoptables *don't sell*, but I become a bit annoyed when I go to their page and see that their 20 points adoptables are all sold through trades and drawptions.

Selling adoptables can be hard and it may take a lot of time, even months, you can't simply give up after a few days! If you are not concerned about the points/money, then write in the rules that you're open for trades too, but don't write that it's *points!only* and then give adoptables out to the first person who begs you with a pretty please. Doing this is pretty dangerous for a seller because you show your customers that, with enough begging, you will yield to their requests because you have done so before. And an artist who has adopted from you through a trade, will ask you *again* if they see something else that they like.

(If you are unable to refuse them, then offer them a trade for a *new* design, like an art trade. This way you still have your adoptable to sell and you've made the other person happy.)

Adoptables Journals Series:
Adoptables, Basics for Adopters
Adoptables, Basics for Adoptables Artists
Adoptables Tutorial
Adoptables, Writing an Artist's Description
Adoptables, Customs
Adoptables, Design Tutorial
Adoptables, Buying Adoptables
Adoptables, Pricing
Original Species Tutorial
Adoptables, Auctions
Adoptables, Original Species Confusion
Adoptables, I sold one, now what?
Add a Comment:
 
:iconuncomrnon:
uncomrnon Featured By Owner Jan 12, 2016  New Deviant
could you give me some tips maybe? should i lower my prices? thanks so much /<3
Reply
:iconkarijn-s-basement:
Karijn-s-Basement Featured By Owner Jan 14, 2016
The adoptables you've made are very nicely done, I would probably raise, not lower the prices.
That being said, you have a week old account and just one batch of three adopts posted, I would try to post some more and for a longer time, you don't go from 0 to 100 in just a couple of days.
Reply
:iconuncomrnon:
uncomrnon Featured By Owner Jan 14, 2016  New Deviant
thank you for the advice! i'll start working on another batch and hopefully
over time i'll gather more watchers/pgvs!
Reply
:iconazonadopts:
AzonAdopts Featured By Owner Jan 1, 2016  New Deviant Hobbyist Digital Artist
Would you recommend making adoptables free and then slowly start to price them or is that a bad idea already?
Reply
:iconkarijn-s-basement:
Karijn-s-Basement Featured By Owner Jan 2, 2016
No, it's not, but I would probably start with 'cheaper' ones, some more reasonably priced ones and use the free ones as a sort of bonus, maybe a weekly/monthly bonus for watchers, so you reward the people that follow you. :)
Reply
:iconazonadopts:
AzonAdopts Featured By Owner Jan 2, 2016  New Deviant Hobbyist Digital Artist
Alrighty Thank you for the advice! :D
Reply
:iconmottoikitai:
MottoIkitai Featured By Owner Dec 10, 2015
Would you recommend using dAhub as a form of exposure?  Or do you think it's a waste of points?
Reply
:iconkarijn-s-basement:
Karijn-s-Basement Featured By Owner Dec 10, 2015
It is an alternative way other than groups and forum posts to be noticed, but I personally never used it, mainly because I managed to get enough exposure with the groups, so spending extra points for something I was getting just fine for free was not that appealing. ^^;

Plus I'm always skeptic of systems where you get paid to fave/visit or give views, because it means that very often the viewers are in just for the reward... 100 watchers that watch you for your adopts is better than 1000 people who watch you just to get some points back. That and keep in mind that faves and watches can be taken away.
Reply
:iconmottoikitai:
MottoIkitai Featured By Owner Dec 10, 2015
Alright, thanks for the reply. :D

That's a good point, I think I'm going to go with groups then. C:
Reply
:iconfoxy-ninja-fox:
foxy-ninja-fox Featured By Owner Nov 1, 2015  Hobbyist Digital Artist
are you allowed to sell adoptables of characters out od=f a video game ct?
someone told me that it's copyrighted, is this true? O.o
Reply
:iconkarijn-s-basement:
Karijn-s-Basement Featured By Owner Nov 2, 2015
Mmm, let me make an example. Naruto is a copyrighted manga, and so are its characters, so if you were trying to sell Kakashi that would not be possible. However, you can make an OC in the Naruto world and sell them, maybe a missing-nin from Rock or something. What you're doing here is using the Naruto world as a 'base' to make a new character.

Same thing for the My Little Pony universe. You try to sell Rainbow Dash and tell me how well does that go. But many people create new ponies in the style of the show and sell them and nobody argues.

End of story, existing characters are definitely a no-no, but if you choose to create an original character design within that universe, then that you're allowed to sell.
Reply
:iconfoxy-ninja-fox:
foxy-ninja-fox Featured By Owner Nov 2, 2015  Hobbyist Digital Artist
ok thanks! you helped a lot! :)
Reply
:iconasksapphirerose:
AskSapphireRose Featured By Owner Oct 19, 2015  Hobbyist Traditional Artist
So wait, how does someone buy one and why?
Reply
:iconkarijn-s-basement:
Karijn-s-Basement Featured By Owner Oct 19, 2015
The first question is answered here: Adoptables, Buying Adoptables
And the second one here: Adoptables, Basics for Adopters
Reply
:iconblueclarity:
blueclarity Featured By Owner Edited Oct 3, 2015  Hobbyist Digital Artist
How would you give the unwatermarked version or whatever to the person once they've bought it? Dumb question I know but I'm a noob.
Llama Emoji-66 (Orly) [V3] 
Reply
:iconaldesi:
aldesi Featured By Owner Oct 13, 2015  Hobbyist General Artist
You could upload it to your sta.sh and then give them the link. Only you and those with the link can access it.
Reply
:iconcynaleatore:
CynAleatore Featured By Owner Sep 16, 2015  Student General Artist
This is truly helpful thank you!
Reply
:iconkarijn-s-basement:
Karijn-s-Basement Featured By Owner Sep 17, 2015
You're very welcome. ;)
Reply
:icondrawwithnessie:
DrawWithNessie Featured By Owner Aug 14, 2015
Selling Adoptables is so hard ;____;
I'm trying to sell my first Adoptable, sigh.

But you're right. Being patient is really important.
Reply
:iconkarijn-s-basement:
Karijn-s-Basement Featured By Owner Aug 16, 2015
Haha, being patient might be the hardest part of selling adoptables, and probably the main reason why people give up. ^^;
Reply
:iconmae00:
Mae00 Featured By Owner Edited Aug 9, 2015  Hobbyist Digital Artist
Thank you for the tutorial! I was planning on making adopts, and this is super useful! :) 
Reply
:iconrybyg:
Rybyg Featured By Owner Aug 2, 2015  Student Digital Artist
And how to make more watchers in this accounts? without spamming i mean .-. since i try to advertise my account (im new on DA) and nobody return watch and nothing :c
Reply
:iconkarijn-s-basement:
Karijn-s-Basement Featured By Owner Aug 3, 2015
Unfortunately watchers are not something you can do a tutorial about. People watch you because they like your art or because you are doing something they want to know about (tutorials, adopts, raffles, RPs, Contests), so your best bet is to be active,  browse art and leave comments, or maybe start doing some raffles or a contest in between the art and adopts.

A tip on the second part of your comment, 'advertising' an account is fine (though it risks being categorized as spam if you copy/paste comments like 'I like your gallery, please take a look at mine' on every mainpage, so it's better to submit your art to groups or maybe do a thread in the forums) but the concept of 'return watch' is wrong. People need to watch who they want to and because they want to, not because they want to return the favour. That way you'd be watching thousands of people, and maybe are interested in only ten of them. And maybe you'll block every update from them, deviations and journals, because they just clutter up what you want to be updated about. This way the 'watch' becomes just a number, and I'd frankly pick having 20 active watchers (and by active I mean they fav and comment on my works and partecipate in the raffles/extras I do) than 200 who don't give a damn about my account but watched me because they think they owe me something.

Also, don't do the 'maybe consider watching me' route, because people feel uncomfortable being asked that, and feel even more uncomfortable about telling people no, and guilt tripping is not nice. I've had my fair share of people who commented on my adopts with the classic 'nice! I have some adopts too in my gallery, want to take a look at them and see if you like something or give me a fav?'. This makes me uncomfortable because this person dedicates one word to my work and instead writes a whole comment advertising themselves. My usual reply to this is 'thanks, nice gallery'. Instead, something I'd appreciate more would be 'Like the colours on your adopt, they really complement each other well, could you give me some tips on that? I've made this adopt (link) but I feel like something's missing, can you help me out?'. It takes the time to explain what they like about my work and it has the advantage of both getting me to look at their art (and possibly the rest of the gallery) and getting some tips (artists love to help each other, never be afraid to ask for help).

I believe I already wrote too much, if you need anything else from me, just ask. ;)
Reply
:iconrybyg:
Rybyg Featured By Owner Aug 3, 2015  Student Digital Artist
Well im not like "watch for watch" i try be friendly with people, im not looking for watchers only im also looking for meet "new friends" but idk i need try new methods xD thanks for answer and for your tips ^_^ sorry if my answer its so short my english isn't so good :c
Reply
:iconkarijn-s-basement:
Karijn-s-Basement Featured By Owner Aug 3, 2015
No worries, and good luck with everything. ;)
Reply
:iconayeliss:
Ayeliss Featured By Owner Jul 21, 2015  Hobbyist Interface Designer
Why is it so hard to sell my adoptables, I don't know what I'm doing wrong... :(
Reply
:iconkarijn-s-basement:
Karijn-s-Basement Featured By Owner Jul 23, 2015
I think you're doing pretty well, but selling adopts is not easy, no matter what you see with the 'popular' sellers. (How many people sell adopts and how many of them sell ALWAYS and for high prices? Not many.) My only suggestion to you is to keep on making them and submitting them to the groups. In addition to that, you should organize your 'featured' gallery so that people immediately see you 'open' adopts instead of leaving them all there and putting the open ones in a sub-folder. :)
Reply
:iconfireytika:
fireytika Featured By Owner Edited Jul 8, 2015  Hobbyist General Artist
Thanks for sharing this. I wanted to selling adoptable, but didn't know how to begin selling it.
i already have the design but haven't upload it yet, not until i got more info~
Reply
:iconkarijn-s-basement:
Karijn-s-Basement Featured By Owner Jul 9, 2015
Good luck with selling, then. ;)
Reply
:iconwarriorstoc:
warriorsTOC Featured By Owner Jul 4, 2015  Hobbyist General Artist
How do i sell adoptables-- Do i set up a donation pool and have ppl pay there after we've agreed he/she has bought it, or is there another way specifically for adopt-selling that i don't know about?
Reply
:iconkarijn-s-basement:
Karijn-s-Basement Featured By Owner Jul 5, 2015
Either that or through the Purchase Button, official article is here: Premium Content Platform
Or you can use paypal, directly for real money. It's mainly about why are you making adopts, what kind of payment are you looking for.
Reply
:iconwarriorstoc:
warriorsTOC Featured By Owner Jul 6, 2015  Hobbyist General Artist
Thank you for the info! I don't have premium membership, nor would i be allowed to use pay pal, but i'll keep them in mind in case i ever do get one of those Meow :3 thank you!
Reply
:iconkarijn-s-basement:
Karijn-s-Basement Featured By Owner Jul 7, 2015
You're welcome, though you should check the premium option during the submission process, I believe it was given to unsubscripted members as well, though with a transfer fee from dA to Paypal.
Reply
:iconmol17082:
mol17082 Featured By Owner Apr 18, 2015  Hobbyist Traditional Artist
Sorry if this is answered in other Journals but how do you know if someone has used your adoptable without paying? Do you have to send them the pic or what?? It seems quite confusing that someone buys your character to use for...whatever. Can't anyone just save the image then use it for themselves? I am new to actually looking into groups on Deviantart, I want to create a new account for adoptables but I don't understand how you can be certain that someone isn't using your adoptable without paying  :/
Reply
:iconkarijn-s-basement:
Karijn-s-Basement Featured By Owner Apr 18, 2015
Well, if someone hasn't paid for your adoptable and is just using them of course you don't have to send them anything. You just have to explain to them that adoptables are designs that are being sold, so they're not allowed to use them for free. (This does NOT include the concept of bonus art, where people draw the design you made with no intention of using it, they simply like the design and want to draw it. It's called bonus art because the person who will purchase your adoptable already has a 'fanart' of sort.)

I recently had an episode of this, where a deviant had drawn their character with one of my sold fashion designs. The situation was quiclky solved when I explained the concept of adoptables and that that outfit required permission to be used. She was very understanding and took down the pic. This is the easiest way it can go. A person doesn't know how adopts work or simply saved the image because they liked it and after a while forgot if it was for sale or not and used it. Most of these situations can be easily solved by talking it out.

The second situation is someone who doesn't know/care it's an adoptable, likes the art and thinks it fits his own idea of a character pretty well, so they pick that art as a 'reference' of sort for RPs and other things like that. They're not taking the whole character, just the art. These people can be reasoned as well, when you explain them that that character has a purpose and a story and nope, you can't use them as your portrait/reference.

The third case is when someone specifically wants the whole character to be theirs, so they pick the art and create a backstory and draw it as if they paid for it. This is harder to deal with because often there's their art involved and they think that, since I've drawn it, it's theirs and it should stay up. Well, the art IS theirs, but the character is not, so that' what makes it difficult to settle the problem. These situations often ends with discussions that go on for hundreds of posts, and possibly cursing is involved.

For the matter of 'how do you know'... Maybe you'll never know. Unless you TiniEye every one of your adopts because you're overly paranoid (and maybe not even then), you may never know if something like this happened to you. Usually it's someone who has seen your art and has seen the other art. Artists online have been more careful with writing down in descriptions what can or can't be done with adoptables, and since they're become a known phenomenon, people know what looks 'odd' for an adoptable design and will often go and ask people about the character origins.
Reply
:iconmol17082:
mol17082 Featured By Owner Apr 18, 2015  Hobbyist Traditional Artist
Thanks for the information! I have started drawing some line art and stuff today which I hope is original but I will have to wait and see. I have read your journal entries and I now understand more, thank you for clearing up about the 'How you know' part because I didn't really get the concept of it. You are so much help, thanks!Hug 
Reply
:iconkarijn-s-basement:
Karijn-s-Basement Featured By Owner Apr 18, 2015
You're welcome. ;)
Reply
:icon7thdeath:
7thDeath Featured By Owner Mar 31, 2015  Hobbyist Digital Artist
Thank you very much for this guide!
I was interested to know more about this topic. :>
Reply
:iconkarijn-s-basement:
Karijn-s-Basement Featured By Owner Mar 31, 2015
You're welcome. ;)
Reply
:iconbat-boy101:
Bat-Boy101 Featured By Owner Mar 29, 2015  Hobbyist Traditional Artist
Very helpful thankyou, but a question, do adoptable's require color? cause I'm truthfully not a colorer considering I do everything by hand :/ 
Reply
:iconkarijn-s-basement:
Karijn-s-Basement Featured By Owner Mar 30, 2015
Well, colour makes half of the character, after all... True, you could make Pay-to-Use linearts, but considering the buyer needs to colour it, you cannot ask for the price you would for a coloured design. You could sell just a monochrome design and then let people decide the colour, but I haven't seen a lot of these kind of adopts.

Plus, if you're planning to make the same kind of creature in different poses, you sell a monochrome to someone and then tell them what? Not to copy the design of the previous buyer? What happens when you've sold 10 of this kind of adopts, the adopter needs to browse ten different galleries and try not to copy their colour design?
Reply
:iconbat-boy101:
Bat-Boy101 Featured By Owner Mar 30, 2015  Hobbyist Traditional Artist
Hmm, yeah true, excellent point you got there, I suppose it'd just be easier to color ,or at least learn/ try to :P
thanks for answering by the way :)
Reply
:iconkarijn-s-basement:
Karijn-s-Basement Featured By Owner Mar 30, 2015
You're welcome and good luck. ;)
Reply
:iconbat-boy101:
Bat-Boy101 Featured By Owner Mar 30, 2015  Hobbyist Traditional Artist
haha Thank you, I'm gonna need it :P
Reply
:iconp0mffp0mff:
p0mffp0mff Featured By Owner Mar 15, 2015
this helped so much! ty for making this <3
Reply
:iconkarijn-s-basement:
Karijn-s-Basement Featured By Owner Mar 16, 2015
You're very welcome. ;)
Reply
:iconerinlisette:
ErinLisette Featured By Owner Feb 27, 2015   General Artist
Thank you so much for this. I'm working on building my own adoptables page and gallery so every bit of advice helps!
Reply
:iconkarijn-s-basement:
Karijn-s-Basement Featured By Owner Feb 28, 2015
You're very welcome, and good luck. ;)
Reply
:iconerinlisette:
ErinLisette Featured By Owner Feb 28, 2015   General Artist
Thanks ^-^ 
Reply
:iconjeiiykun:
JeIIykun Featured By Owner Jan 1, 2015  Hobbyist Digital Artist
I'm peeved that my adoptables are at a extremely cheap price but won't sell, Ive joined some adoptable groups too but it seems no one will notice them! Is there another way to get them to see my adopts??
my adopts account is BananaSnakes
Reply
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